Brief
Generate initial ideas for your promotional video and conduct research into their viability. To do this, first draft a research plan to outline the possible sources of information that will help you develop your video ideas.
Research and Planning: What is a music video?
A music video is defined as "a video containing music, especially one created to promote a pop song."
A music video is a short video to accompany a song, in order to give the audience and inquiry as to what the song represents. There are numerous purposes of a music video, including for the artist to show their talents, for the artist to make an extra income with views, for the artist to tell the story of the song, and also to help the audience remember the song, and evoke a reaction.
A music video is a short video to accompany a song, in order to give the audience and inquiry as to what the song represents. There are numerous purposes of a music video, including for the artist to show their talents, for the artist to make an extra income with views, for the artist to tell the story of the song, and also to help the audience remember the song, and evoke a reaction.
History of Music Videos
The earliest music video was created in the 1950's, by Tony Bennet, who claims he created the first music video named ''Stranger in Paradise'', as he filmed himself whilst in London, walking in Hyde Park, with his song playing in the video. History was made when MTV, the first ever 24h video music channel launched onto everyone's television sets on the 1st of august, 1981 when MTV played their first ever ironic song ''Buggles - Video Killed the radio star''
Product placement: Bartier Cardi Music Video
Breakdown of product placement: Bartier Cardi- Cardi B feat. 21 savage.
Product placement in music videos are useful for 2 things, advertising brands, and displaying wealth. Cardi B's music video for Bartier Cardi, in which the name itself was inspired by luxury brand Cartier, is a great example of how product placement is used for both of these reasons.
Advertising
Product placement for advertising is used throughout most of the video, with ads for lyft, fashion nova, beats and eos involved. These are all shown in the slideshow below. Mentions of these products can help sell the product, as he audience would see this in an artists video, and automatically think it is a good brand, as a celebrity has it. It also gives artists a chance to promote their own lines, as shown in this music video, as Cardi has her own collection with clothing brand, Fashion Nova; therefore the product placement of Fashion Nova business cards and tape help Cardi promote her line.
Wealth:
Cardi B is a rapper, therefore stereo-typically, displaying her wealth is an important factor. This is also shown in the slideshow below, in a sot where Cardi is shown wearing extravagant ear-rings and necklace, which she flaunts at the camera. This shows she wants the audience to see how she spends her money, and with the red lipstick and outfit shes wearing, shows that the is passionate and in power
Product placement in music videos are useful for 2 things, advertising brands, and displaying wealth. Cardi B's music video for Bartier Cardi, in which the name itself was inspired by luxury brand Cartier, is a great example of how product placement is used for both of these reasons.
Advertising
Product placement for advertising is used throughout most of the video, with ads for lyft, fashion nova, beats and eos involved. These are all shown in the slideshow below. Mentions of these products can help sell the product, as he audience would see this in an artists video, and automatically think it is a good brand, as a celebrity has it. It also gives artists a chance to promote their own lines, as shown in this music video, as Cardi has her own collection with clothing brand, Fashion Nova; therefore the product placement of Fashion Nova business cards and tape help Cardi promote her line.
Wealth:
Cardi B is a rapper, therefore stereo-typically, displaying her wealth is an important factor. This is also shown in the slideshow below, in a sot where Cardi is shown wearing extravagant ear-rings and necklace, which she flaunts at the camera. This shows she wants the audience to see how she spends her money, and with the red lipstick and outfit shes wearing, shows that the is passionate and in power
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Synergy
Synergy music videos are where two or more forms of media collaborate to make a promotional video. This is usually done with music videos in which the music is used in a movie. A great example of this, is the music video for "Go Off" by Quavo. Lil Uzi and Travis Scott, where the soundtrack for this music video is used for the movie "The Fate of the Furious", one of the fast and furious movies. You can hear in the lyrics, lyrics that relate to the movies, as the song is mostly about cars. The shots in the music video also relate to the film, as cars and smoke are used frequently, as well as scenes from the actual movie, with the main actor Vin Diesel. This helps both the artists and film makers get new audience fans, as the film will advertise the song by playing the song, and the music video for his song includes scenes of the move, as well as the main actor. Another great example of successful synergy is with the movie Titanic. With Titanic being a romantic film , the use of Celine Dion sound tracks was appropriate, and also allowed the expansion of the target audience as Celine was a global trending icon at the time, attracting many ages groups. The use of synergy in promoting both Celine Dion's music in the film, and Celine promoting the film with her music, allowed for both Titanic and Celine to achieve great success, both receiving phenomenal global recognition.
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Roles in Music Video Production
- storyboard artist - creates visual images for the director to see
- script editor - makes changes to the script and shows it to the director - director - responsible for the story telling, acting decisions and creative decisions. - assistant director - manages the shooting schedule and logistics for the production - unit production manager - manages the production budget and production scale - location manager - finds and manages film locations - production designer - creates a visual concept of the film - art director - manages the art department - costume designer - creates clothing for each character - casting director - finds actors to fill the parts in the script - choreographer - creates and coordinates the movement and dance - sound designers - creates the auditory concept of the film - composer - creates new music for the film - production sound mixer - the head of sound department who record and mix the audio on set |
What are promotional videos?
A promotional video is a business video with the intent to promote your products and services to customers and prospects. Any video you create is in some sense attempting to sell your brand to your target audience is a promotional video. When it comes to the kinds of promo videos you can create, there are a variety of options, including:
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Music Video Case Studies:
Music Video Analysis- Different types of music videos
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